When I see them, it is almost as
if they are urban archaeological artifacts. Painted on the sides of buildings,
often faded and difficult to read, these advertisements hearken back to previous
days when name brands did not necessarily have a global reach. Strange
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| Gre-Solvent |
1. Gre-Solvent – West 50th Street (near 9th Avenue)
Gre-Solvent was a hand cleanser popular in the 1920s and
1930s that was used particularly by those engaged in manual labor. A company by
the same name still exists in Britain.
On the advertisement the catch phrase, “cleans them clean,” is still very
legible.
2. Hotel Rooms / Cigars – 8th Avenue (between 46th and
47th Streets)
Located on the side of the New York Inn, this advertisement
offers rooms that features steam heat, housekeeping, and hot and cold water. It
appears that the hotel advertisement was painted over an older advertisement for
cigars, which is more difficult to decipher.
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| Hotel Rooms |
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